Solise is a reputable hotel company renowned for its luxury accommodation, exceptional service and unforgettable customer experiences. Solise sought to upgrade its brand identity to align with its commitment to excellence and to meet the evolving needs and preferences of its target audience.

Objectives of the project

Working closely with Solise, our team at PureMind embarked on a comprehensive branding project aimed at achieving the following objectives:

• Evolution of the brand: Renewing Solise's visual identity while maintaining the essence of their established brand.
• Story telling and positioning: Create a compelling brand narrative that conveys the unique experiences and exceptional services Solise offers, while resonating with the desires and expectations of its target audience.
• Integrated design: developing a cohesive and aesthetically pleasing brand identity that extends seamlessly across all touchpoints, including logo, website, print, signage and digital marketing materials.
• Differentiation and engagement: create a distinctive brand that stands out in the highly competitive hospitality industry, fostering emotional relationships with guests and building customer loyalty.

Our approach

At PureMind, we believe that successful branding requires a deep understanding of the client's vision, values and target audience. We began the project by conducting thorough research and immersing ourselves in the world of Solise, uncovering its unique strengths and differentiators.

To achieve Solise's goals, we took a strategic approach:

• Brand strategy: to understand the essence of the brand, its core values and ambitions. This informed the development of a strong brand strategy that positioned Solise as a beacon of luxury, impeccable service and unforgettable experiences.
• Visual ID: Our talented design team created a sophisticated and elegant brand identity that reflects the essence of Solise. We created a sophisticated logo, selected a harmonious colour palette and curated a typography system that evoked a sense of timeless luxury and exclusivity.
• Printed materials and signage: we designed a range of printed materials, including brochures, letterheads and menus, that captured the essence of the Solise brand and communicated the luxury and attention to detail associated with its properties. We also developed elegant signage that enhanced the guest experience and highlighted the brand's commitment to excellence.
  

Results and impact

The collaboration between PureMind and Solise produced excellent results, transforming the brand's image and market positioning. The redesigned branding strategy resonated with Solise's target audience and delivered results.

Customer testimony

We had the pleasure of working with PureMind Creative Agency on our recent branding project and we couldn't be more thrilled with the results. From the moment we worked with their team, it was clear that they understood our vision and were passionate about bringing it to life.

PureMind's approach was excellent. They took the time to really understand our brand, our values and our target audience. Their thorough research and strategic insights laid the foundation for a successful partnership. Throughout the process, they demonstrated their creativity, professionalism and attention to detail, exceeding our expectations at every turn.

The PureMind team has skilfully created a brand identity that encapsulates the essence of Solise - luxury, impeccable service and unforgettable experiences. They brought our story to life through captivating graphics, evocative storytelling and an intuitive user experience. The redesigned website, print and digital marketing materials beautifully showcased our properties, amenities and services, leaving a lasting impression on our guests.

Working with PureMind has been a seamless and enjoyable experience. Their communication was excellent and they were always receptive to our comments and suggestions. They worked closely with our team, ensuring that our brand voice and essence was accurately portrayed throughout the project.

Since the launch of our new brand, we have seen a significant positive impact on our business. Our brand perception has skyrocketed and we have attracted a discerning clientele who appreciate the level of luxury and service we offer. Our guests have been captivated by our immersive digital experience and attention to detail reflected in our printed materials and signage.

We are grateful to the PureMind team for their excellent work and unwavering commitment to excellence. Their expertise and creativity have truly elevated our brand and we look forward to continued success together. We highly recommend PureMind Creative to any company looking for a remarkable branding partner.